Designer Irony
September 12th, 2008
I am working on a site for a marketing company. They mostly specialize in concept marketing, things like brand and image. And, like every other marketing company on the planet these days, they do a fair amount of web design as well.
The design for the site I am working on was designed using a non-standard font face as the primary font. Like everything else it defaults back to Arial et al if that font is not installed on the client browser. There was originally some discussion about auto-download of the font if it’s not there, but that is really not so cool in the web world.
So, step back and review:
- The site was designed using that font.
- The people at the marketing company all have this other font installed.
- The people that work at the marketing company will see a web site.
- Most everyone else on the planet does not have that font installed.
- They will see Arial and company, effectively a very different site.
- Effectively a different brand image of a branding company.
Neat huh?